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PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used,
and shared when you visit or make a purchase from bymelissaclaire.com.com (the
“Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your
device, including information about your web browser, IP address, time zone, and
some of the cookies that are installed on your device. Additionally, as you browse
the Site, we collect information about the individual web pages or products that
you view, what websites or search terms referred you to the Site, and information
about how you interact with the Site. We refer to this automatically-collected
information as “Device Information.”

We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your
IP address, browser type, Internet service provider, referring/exit pages, and date/
time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record
information about how you browse the Site.
– Google analytics is also currently in use
– Dubsado software is used to schedule calls and events with Melissa

Additionally when you make a purchase or attempt to make a purchase through
the Site, we collect certain information from you, including your name, billing
address, shipping address, payment information (including credit card numbers,
email address, and phone number. We refer to this information as “Order
Information.”

Data is also collected when you willingly subscribe to newsletters, mailing lists, or
update emails and stored.

When we talk about “Personal Information” in this Privacy Policy, we are talking
both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for
shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk
and fraud (in particular, your IP address), and more generally to improve and
optimize our Site (for example, by generating analytics about how our customers
browse and interact with the Site, and to assess the success of our marketing and
advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal
Information, as described above. For example, we use WordPress to power our
online store–you can read more about how WordPress uses your Personal
Information on their site. We also use Google Analytics to help us understand how
our customers use the Site–you can read more about how Google uses your
Personal Information here: https://www.google.com/intl/en/policies/privacy/. You
can also opt-out of Google Analytics here: https://tools.google.com/dlpage/
gaoptout.

Finally, we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you. For more information about how targeted advertising works, you
can visit the Network Advertising Initiativeʼs (“NAI”) educational page at http://
www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital
Advertising Allianceʼs opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Siteʼs data collection and use practices when
we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information
we hold about you and to ask that your personal information be corrected,
updated, or deleted. If you would like to exercise this right, please contact us
through the contact information below.

Additionally, if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for example if you
make an order through the Site), or otherwise to pursue our legitimate business
interests listed above. Additionally, please note that your information will be
transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information
for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal or regulatory
reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you
would like to make a complaint, please contact us by e-mail at
melissa@bymelissaclaire.com or by mail using the details provided below:
405-778 Sheppard Avenue West
Toronto, ON, Canada
M3H 6B7