Defining Your Personal Brand

by | Mar 22, 2019 | Branding


Key Elements

Everyone with an online presence  has a personal brand, whether they know it or not, and whether they actively cultivate it or not. It doesn’t have to be strictly online, but this is where the majority of marketing takes place. Your personal brand is the image you present to the world. And yes, we all have images we present to the world, online or offline, but I would argue that your personality/who you are as a person crosses over into the personal brand space only when you start to leverage your personality as part of a business or cause. So, let’s get to it. Your personal brand is a combination of who you are, what you do, and how you do it. We can break those categories down for more detail.

Who You Are

This is about who you are as a person. What are your interests, hobbies, and values?

What You Do

What services do you offer? What value do you bring to your audience? What do you do that makes you unique?

How You Do It

What method do you use to provide value and services? What channels do you use? Your values also play a role in the how – do you do what you do with transparency and authenticity? There’s one more thing I’d like to mention as being part of your personal brand, where values also have an impact.


Why do you do what you do? What is your ultimate goal? What mission makes you jump out of bed and excited about each new day? Your why is incredibly important, because it speaks to your authenticity. Audiences want to know that you believe in what you’re selling.

This isn’t meant to be a sales tactic, either. The most successful personal brands are those built on authenticity. Don’t try to be something you aren’t, and don’t try to sell something you don’t believe in. Audiences can relate to your why, because they share it too. They believe that what you’re doing is important, so they connect with you as a person, with your personal brand, and with what you have to offer.

Just think about the people and brands you connect with. What is it about them that got you to follow or subscribe, and what keeps you engaged?

If you’re curious about my own personal/brand values, you can check out this visual I created here. I was inspired by Caroline Zook, who shared her values on her Made Vibrant website (this website no longer exists, but all the content lives on at Wandering Aimfully.).

I created a free, fillable worksheet that you can download instantly down below. No email signup necessary! I hope this worksheet helps you narrow down what’s important for you and brand and get you on your way to defining your personal brand story. I’m literally obsessed with stories, so feel free to email or message me any time to talk through yours! No strings attached, seriously.